nani IRO is a brand that incorporates Naomi Ito’s watercolor painting into textile. Since it was launched in Osaka in 2002, the fabrics have been sold in more than 15 countries including Japan.
A poetic gradation and bright coloration that take in the shades of light and water, gradual line, and beautiful composition as a main piece are the features of the label.
Her painterly and innovative approach for textile designs was praised as “art on fabric”, and made this brand a Japanese pioneer of print fabrics featuring an artist. In addition, it was spotlighted that her paintings were printed on double-gauze material.
In the last 15 years, 127 designs with 699 colors were created.
The brand’s name “nani” means beautiful in Hawaiian language and “IRO” is the Japanese word for color and harmony.